JOHN HANCOCK HEALTH & FITNESS EXPO
JOHN HANCOCK FINANCIAL SERVICES
Design | Production | Illustration
John Hancock's booth serves as a tent-pole attraction at the annual John Hancock Sports & Fitness Expo, where thousands of attendees gather to watch the run-through of the race annotated by experts and past marathon champions.
This year's design carried through the light theme established in the Marathon banner series, and offered attendees the opportunity to color in their own bit of Boston's history.